How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

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How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is a 300+ page book written by a man named Joe Pulizzi. Pulizzi is considered to be the Godfather of content marketing, it’s no surprise that the Godfather of content marketing has a lot to offer for the novice marketer in this book.

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In this book, Joe Pulizzi gives sound advice for content marketers who are new to marketing online and in need of a practical guide where you start from scratch. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Provides you with step by step information to help you win in content marketing, building an audience and marketing a product to that audience using a unique approach.

Joe Pulizzi

Joe Pulizzi is professional speaker and entrepreneur who founded the Content Marketing Institute. The Content Marketing Institute is one of Pulizzi’s most successful companies, producing the world’s biggest content marketing event and publishing one of the world’s leading content marketing magazines.

Click here to buy How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses now.

Filled with case-studies, resources, links and wisdom to inspire you to take action. With all of the motivation Joe Pulizzi gives you and his choice of words, it’s so optimistic and infectious, I have no doubt that the reader will find many great ideas that will put you in the right direction.

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses provides a blueprint for content marketing. I recommend having pen and paper while reading this book, with all this book has to offer you’ll definitely want to take notes. More importantly, you should apply what you learn in this book.

Content Inc was created around these six steps:

– The Sweet Spot

– Content Tilting

– Building the Base

– Harvesting Audience

– Diversification

– Monetization

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses does a really great job at motivating you to take action. It’s smart, simple and approachable. Pulizzi shows you how to build an audience around quality content that you produce, giving value to your visitors. After you have a loyal audience, then you find a product to promote, this approach makes it very different from other marketing books. Many marketing books suggests first finding a product and then promoting it.

Click here to buy How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses now.

Joe PulizziThe information in How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses has been proven to work, it lists many companies who’ve used Pulizzi’s six step marketing strategy successfully and this is one of the reasons I really enjoyed reading this book. I haven’t come across many marketing books that has such a positive perspective that jumps off the page. The book also does a great job of listing the traps to avoid when getting into the content marketing world.

If you don’t have a lot of resources for marketing, after reading this, you will have many resources for a long time to come. There’s a lot I learned from this book, it was well planned and presented, I highly recommend this book for everyone who wants a warm welcome to content marketing.

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